Sania Mirza embarks on a new journey with ALYE

The ALYE-Sania Mirza tie up will encompass projects strategically spread across the locales of Goa, Alibaug, and Coorg.

India’s tennis queen Sania Mirza has embarked on a new journey post her retirement from the grind of the WTA Tour. The six-time Grand Slam doubles champion, has tied up with India’s leading holiday home fractional ownership company, ALYE, to provide a holistic experience in prime holiday destinations.

The ALYE-Sania Mirza tie-up will encompass projects strategically spread across the locales of Goa, Alibaug, and Coorg.

Sania’s unwavering commitment to making a luxury lifestyle accessible to everyone is a cornerstone of the alliance.

On her part, Sania Mirza said it was a pleasure to tie up with a brank like ALYE. “ I feel honoured to join hands with a brand like ALYE, We were doing negotiations for sometime, before things finally fell into place, “ she said,

Taking this further, Sania said she had a belief that one should invest in good real estate. “ I have always felt that a prudent real estate investment as well as the need to invest in a good lifestyle. Its here that I found the concept of holiday homes of ALYE appealing to me,” she said,

The tennis star also was of the view that for people to own their dream holiday home was a very empowering concept, “ I am truly thrilled to embark on the journey with ALYF. My aim would be to make these aspirational properties and lifestyle accessible to the masses, “ said Sania,

Saurabh Vohara, founder and CEO of ALYE expressed his excitement about his company’s collaboration with Sania Mirza. “We at ALYF, have long admired Sania’s unwavering dedication to the sport and the nation along with her profound understanding of the real estate market. It is our pleasure to collaborate with an icon of her stature.”

He went on to say, “Our partnership with Sania Mirza not only introduces ALYF’s Smart ownership concept to a wider audience but also further enhances a sense of trust in our brand. Sania, with her dedication to health, and innate sense of style, serves as a perfect embodiment of our wellness & lifestyle collection of holiday homes.”

It must be mentioned here that ALYF has recently launched projects worth Rs 80 crores in the last few months, marking a significant stride toward their ambitious goal. Over the next 12 months, ALYF aims to incorporate an additional 100 holiday homes into its portfolio, with an estimated value of Rs 200 to 250 crores. Additionally, the subsequent 18 – 24 months will witness ALYF’s assertive global expansion into coveted markets such as Dubai and Thailand, carving out a path to international prominence.